Webinar: 2022 Black Friday E -Commerce Results in the Current Economic Climate – Niq, Black Friday 2023: All the info, date and participants

Black Friday 2023: all info, date and participants

Black Friday is an operation very largely led by Amazon. The e-commerce giant often gives the green light to the operation by offering promotions from the beginning of November. Concerned about such a monopoly on the online economy, some French brands launched a response to Black Friday a few years ago with the promotions of “French Days”. Organized twice a year, this operation is now anchored as a “French mini black friday”.

Webinar: 2022 Black Friday e-commerce results in the Current Economic Climate

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The European Economy and its citizens are facing a tough winter. According to the Latest Economic Forecasts, A European Revise is nowvitable. The Inflation Rate is Already at a record high in many country and is driving up prices in a wide variety of areas. CONSUMERS Are Increasingly on the Lookout for the Best Deals which amplifies The Preference for Online Shopping.

What Would Online Shopping Be Without Black Friday, The World’s Most Highly Anticipated and One of Europe’s Leading Online Shopping Events? Black Friday is the Biggest Sales Day of the Entire Year in Many Countries. Retailers and online stores ring in the Christmas Season and Offer Unbeatable Discounts. Even the Three-Year Pandemic Could Not Harm Black Friday and Overall Sales continued to Rise Year after Year. Meanwhile it is not only popular for items from the consumer electronics category, but also for other no-fmcg and fmcg such as beverages and pharmacy items. Due to the accelerating popularity of e-commerce, Manufacturers and brands Should consider these Shopping Festivals A Critical Strategic Tool and Make Use Of Arising Opportunities Beyond these events in order to grush in an inflation environment.

Nielseniq and Foxintelligence Experts Shared Unique E-Commerce Data and Insights Beyond Black Friday 2022 for France, Germany, Italy, Spain and Uk that allow you to strategize and Succeed in A Tough Time and to Capture and Nurture New Sources of Growth.

In this webinar, we discussed How to:

  • Maximize Performance by Understanding Your Business in the Context of End of Year Online Sales (Top & Flop Categories, Best-Performing Brands & Retailers, etc.))
  • Understand Penetration and Consumer Behaviors by Generation and Country to Better Anticipate Your Next E-Commerce Move
  • Leverage Best Practices in the Market from Black Friday and End Of Year Online Sales

Black Friday 2023: all info, date and participants

Black Friday 2023: all info, date and participants

Black Friday. More than a few weeks to wait before the promotions return. Find all the key information, official dates and participants in the Black Friday 2023 in France.

  • Date Black Friday 2023
  • Participants Black Friday 2023
  • Origins of Black Friday
  • What is Cyber ​​Monday ?

There are only a few weeks left before the return of Black Friday 2023. Although the official date of the event is not yet defined, it is very easy to be already fixed on the return of Black Friday in France which generally takes place at the end of November. It is therefore already the time to prepare your credit card and add to your wishes the different products likely to be interested in Black Friday !

Black Friday in France is used to being animated by several major well -known brands. If e-commerce platforms like Amazon set the tone of publishing, in France you also have to count on sites like Fnac, Cdiscount or Rueducommerce to offer different big promotions.

Pending an official date for the Black Friday 2023, find on this page all the information available as well as the first participants in the operation.

What date for Black Friday 2023 ?

Black Friday 2023 does not yet have an official date. It is however quite easy to plan when the next edition falls, since the event respects a fairly simple calendar. The date of Black Friday still falls on the last Friday in November, after the Thanksgiving Holidays in the United States.

Starting from this principle, it is possible to predict The official date of Black Friday 2023 around Friday, November 24 next. However, it will be necessary to count on different offers from the beginning of the month, as was the case during the previous edition, where several sites had stamped promotions “Black Friday Week”.

Which stores will participate in Black Friday 2023 ?

Black Friday is a commercial operation that can start any business, physical or dematerialized. In France, it is regularly possible to find the same participants each year. During previous editions of Black Friday, promotions were visible in certain brands such as Fnac, Darty, Boulanger, Cdiscount, and many others. Some specialized brands such as Zara, Electro Dépôt or Castorama also regularly participate in Black Friday.

Black Friday is an operation very largely led by Amazon. The e-commerce giant often gives the green light to the operation by offering promotions from the beginning of November. Concerned about such a monopoly on the online economy, some French brands launched a response to Black Friday a few years ago with the promotions of “French Days”. Organized twice a year, this operation is now anchored as a “French mini black friday”.

What are the origins of Black Friday ?

The tradition of Black Friday as we know it today dates back to the 1950s and 60s. At the time, many traders offered a day punctuated by multiple promotions through several cities in the United States. Philadelphia police then decided to use the expression of “Black Friday” to qualify this day following Thanksgiving festivities. This name then allows the city’s police to anticipate today as very busy in terms of crowd movements and traffic jams.

The expression “Black Friday” does not seem to be suitable for traders who judge the name too pejorative. Several brands of the city of Philadelphia will try, in vain, to circulate the name of “Big Friday” but without much success. It will finally be decided to give another origin to the name “Black Friday”: a day when traders leave the economic deficit and therefore fill their account books with black ink rather than red.

The concept takes and the day of Black Friday was soon to spread across the country towards the late 90s before touching the rest of the globe thanks to e-commerce giants like Amazon. Nowadays, Black Friday is even spread over several weeks with discounts that can be found until mid-December.

What is Cyber ​​Monday, last day of Black Friday ?

Traditionally, Black Friday is followed by a last day of promotions called “Cyber ​​Monday”. Although this tradition is not followed by all participants in Black Friday, it allows certain merchants to offer final offers on different products. Without being reserved for online brands, Cyber ​​Monday is more distinguished on the Internet than in physical stores.

And for good reason: the Cyber ​​Monday offers above all promotions on high tech products. These may concern several kinds of offers. If you are looking for big discounts on laptops, video games or tablets, Cyber ​​Monday can be the ultimate opportunity to crack !

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