Netflix: The end of account sharing, a strategy always winner 

You use Netflix in your main residence (which you can configure in the settings) ? All devices connected to your domestic WiFi can use the service (within the limit of the screens authorized by your formula). Initially Netflix had planned to impose onUse your account at least once every 31 days via domestic wifi to avoid a possible blocking and a process of verification. But it seems that this measure which requires connecting even if we do not want to have been abandoned.

End of Netflix account sharing: what are the new rules, how it works ?

The end of account sharing on Netflix is ​​gradually deployed in several countries. The campaign has officially started in France. But how will the streaming giant do it to flush out fraudsters ? What do we risk in the event of a account sharing ? How much will cost a sub-account ? We tell you everything.

• How much will an additional account cost on Netflix ?
• When will Netflix prohibit account sharing ?
• Netflix: additional members will not have the same rights
• The rules that will apply for account owners
• How to use Netflix on the move, on vacation or in your second home residence ?
• How Netflix detects account squatters ?
• Netflix could call on artificial intelligence to find out more about its subscribers
• Do I have the right to share my Netflix account today ? What’s going on if I am caught ?
• Netflix: the different subscriptions in 2023

Over 230 million people have access to Netflix. But the service which is experiencing a period of historical crisis urgently needs to recruit new subscribers. To do this, Netflix counts on the hunt for the sharing of illicit accounts. Indeed, many users pool their accounts to reduce costs. The platform makes the bet that many of them will take, under stress, their own subscription. If you share a Netflix account with someone who does not live at the same address as you, take advantage of it because it may stop very soon.

How much will an additional account cost on Netflix ?

Netflix has just announced that account sharing restrictions are now applied in France, in the United States and in a hundred countries worldwide. Password sharing that was so far free in France therefore becomes paying. From now on, all subscribers who want to share their account with a person outside their home will have to pay € 5.99 per month. In comparison, American subscribers will have to pay $ 8 per month. The price for an additional account is not the same from one country to another: for example, you must pay 7.99 CADs in Canada (around € 5.50) but only € 3.99 in Portuguese. France has therefore indeed brought closer to the price set for Spain which is € 5.99. A rate relatively high and identical to the price of the subscription with advertising. This last offer, which has already attracted 1.4 million French people, and in just over 1 million Americans, seems to be the formula that Netflix wants to promote the most actively.

When will Netflix prohibit account sharing ?

The hunt for account sharing is launched in France, it is official. Netflix subscribers in France will therefore receive an email explaining to them that they can Share their account for free with their home members. The platform will make the difference between people on vacation or on the go and those outside the household who use the account. Those who want to share their account with other people therefore have the choice between two options. The first is to pay fees in the amount of € 5.99 per month to add an additional subscriber. The second is Transfer a profile to another paying account. This allows members outside the home to subscribe to their own account, but they do not lose their films and series in progress, their favorite list, etc. Netflix had experienced its system in 3 countries in Latin America (Peru, Chile and Costa-Rica) from 2022. Since February, Canada, New Zealand, Spain and Portugal have been subject to it. And the red n already pays the broken pots. Netflix has lost 1 million users in Spain since the deployment of paid account sharing.

Netflix: additional members will not have the same rights

Additional members do not fully benefit from the same rights as a “normal” subscriber. For example, they can watch Netflix from all their home devices but only with a device at a time and have only one profile. Note also that it is the initial owner of the account who will have to pay the invoice. In order to allow all users to keep their profile with recommendations adapted to their tastes, Netflix has also launched a functionality which allows to transfer their profile to a new account. This is useful for all those who can no longer use the account of someone else.

The rules that will apply For account owners

You use Netflix in your main residence (which you can configure in the settings) ? All devices connected to your domestic WiFi can use the service (within the limit of the screens authorized by your formula). Initially Netflix had planned to impose onUse your account at least once every 31 days via domestic wifi to avoid a possible blocking and a process of verification. But it seems that this measure which requires connecting even if we do not want to have been abandoned.

How to use Netflix on the move, on vacation or in your second home residence ?

• For holders of a essential subscription : until 1 additional address
• For holders of a Standard subscription : until 2 additional addresses
• For holders of a Premium subscription : until 3 additional addresses

If you log in with your smartphone (identified by Netflix as part of a home), while you are on the move not far from, you should be able to access your account without difficulty. At least, we hope ..

Failing to be able to use your Netflix account in your country house, you can, on the other hand, use it in your Tesla. Indeed, the precision has been provided through a Canadian site dedicated to Tesla. We can consider that this is good news even if it concerns relatively few people in France.

How Netflix detects account squatters ?

After several weeks of blur, Netflix lifted the veil on the functioning of its new anti-sham policy. The site clearly specifies that people ” who do not live in your home will have to use their own account to watch Netflix (Or go through a sub-account). To find out, the service is based on the IP address, the ID of the device and the activity of the account via the devices connected to the account.

If a device located out of your home uses your account regularly, Netflix can launch a verification process.

• The main account holder will receive a message with a link.
• This will give you access to a code that will be necessary to enter the device targeted by verification.
• You will then only have 15 minutes to execute yourself.
• Thanks to the code, Netflix will again become accessible outside your home for 7 days.

Those who want to continue to defraud will thus be annoyed by this verification process. Obtaining the famous code and entering it in 15 minutes flat is not easy when you do not live with the account holder.

A priori, this technique works pretty well since the end of account sharing works wonderfully and the old cheaters are subscribing: in the United States alone the company recorded nearly 100,000 daily registrations on May 26 and 27. This is normal, and we explain to you why VPNs do not allow you to bypass the blocking of account sharing.

Netflix could call on artificial intelligence to find out more about its subscribers

To refine the detection of fraudsters, Netflix will associate with Adobe and thus better understand the behavior of its customers. The group, which still develops its graphic tools, has indeed announced a partnership with Netflix, Disney+ and HBO Max for propose artificial intelligence capable of better understanding the behavior of users of these SVOD platforms. Named Primetime account IQ, It will be used to measure, manage and monetize the sharing of identifiers. “” Nearly 4 out of 10 Americans use someone else streaming account and 29 % of all D2C streaming accounts are shared with other people outside the home »Said Adobe.

“” American video streaming service providers face loss of income of $ 25 billion a year due to the illegal sharing of subscription to subscription identifiers »Evokes the group.

According to Adobe, The process n‘is not so simple. The detection of identification and fraud sharing is difficult and ” Requires a in -depth understanding of the subscriber activity which requires solid data on the use model, sophisticated analysis tools and information on the audience »».

On the main lines, This AI will allow Netflix to understand the behavior of a user. It should make it possible to identify when sharing takes place at the account level and to adopt an iterative strategy leading to a ” optimal monetization ” over time.

Do I have the right to share my Netflix account today ? What’s going on if I am caught ?

As the platform indicates in its CGUs (section 4.2), the Netflix service, as well as any content to which you access via the service, ” is reserved for personal and non -commercial use and should not be shared with people outside your home »». THE Netflix account sharing is therefore formally forbidden.

In the worst case, what you risk in the event of a Netflix account sharing is the termination of your subscription, as the company specifies: ” We reserve the right to terminate or restrict your use of our service if you violate these conditions of use or make illegal or illegitimate use of the service »». Important information, Netflix does not automatically deduct costs if you share your account with someone who does not live at home.

Netflix: the different subscriptions in 2023

Netflix subscriptions differ in the quality of the content, the number of devices on which you can read films or series simultaneously and, of course, the price.

• Advertising subscription : for € 5.99 per month, this is a subscription plan with advertisements that allows you to enjoy films and series at a lower price. With this package, you can take advantage of Netflix in HD video quality (up to 720p) on a compatible device (phone, tablet, computer or television). You can also access Netflix Games without advertising. Unlike other plans, advertisements will be broadcast before or during most series and films. We talk about 4 to 5 minutes per hour.
• Essential at € 8.99 per month. This offer offers viewing on a single screen and in standard definition (SD).
• Standard at € 13.49 per month. This offer allows you to look at Netflix on two screens simultaneously and in high definition maximum (HD).
• Premium at € 17.99 per month. This offer offers four simultaneous screens, in maximum 4K, in Dolby Atmos and HDR.

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Netflix: The end of account sharing, a strategy always winner ?

For the second consecutive month, Netflix continues to attract new subscribers to the United States according to a report.

Étienne Caillebotte / Published on August 28, 2023 at 11:29 am

Netflix continues to record positive results

The revision of Netflix’s policy in terms of account sharing continues to bear fruit. Indeed, for the second consecutive month, Antenna notes an increase in the number of registrations for service in the United States. “Netflix recorded 2.6 million registrations in July 2023, which is generally high compared to normal” Can we read in the report. However, it should be noted that this increase is to be qualified, because the number of registrations decreased by 25.7 % compared to June, during which the peaks recorded exceeded those observed during periods of confinement.

Unsurprisingly, this is the offer Standard with ads, Essential with pub in France, which generates the most new subscriptions in the United States. And this is easily explained: in July, Netflix discreetly removed its offer at low prices and without advertising in Canada, then in the United States and the United Kingdom. Result: Antenna notes that “23 % of new subscriptions to Netflix are part of its offer with advertising, an increase of 4 points compared to June 2023”. According to the design office, this is the “Strong progression since the launch of this formula in November”. For the moment, Netflix has not yet ousted its formula without advertising in France, but no longer displays it in its catalog of offers. Sign of imminent suppression ? The future will say it.

Offer with advertising: the new Streaming Standard ?

The success of the Netflix advertising formula will give ideas to its competitors ? This is the trend. In August, Disney+ announced the imminent launch of a similar offer in France. Available at € 5.99 per month, it will require watching a few minutes of advertising when watching a film or a series and will not allow, like Netflix, the content download. In parallel, Disney revealed, through the voice of its managing director Bob Iger, Explorer “Actively ways to deal with account sharing”. Proof that the revision of Netflix’s policy, although highly contested by users, inspires major streaming platforms.

Netflix announces a novelty for the victims of the end of the account sharing

Netflix thinks of users who can no longer share someone else’s account, but who still want to keep their history, without having to create a new account.

Aware that many users who shared the same account had to find alternative solutions, Netflix takes a step towards them so that they can find their history of use of the platform on an old account.

Netflix profile transfer, better

On his official blog, Netflix has just announced a new profile transfer feature for those who have been victims of the recent repression of the business around the Password Sharing. No need to create a new account to transfer profiles, you can now do it on an existing account.

You can even transfer your profile to someone else’s account if you wish. In this way, you do not lose your personalized recommendations, your viewing history, your list, your saved games and the parameters of your account in general. Obviously, Netflix does not highlight the end of account sharing as an explanation for this new feature, but rather “Life changes” ::

“People move. Families grow up. End of relationships. But throughout these life changes, your Netflix experience should remain the same. Today, we are launching profile transfer, a functionality that allows people using your account to transfer a profile (keeping personalized recommendations, consultation history, list, saved games and other parameters) when ‘They start their own subscription. »»

The functionality is being deployed all over the world, you should therefore be able to use it very soon, if it is not already the case. You will receive an email from Netflix to warn you of its availability. All you have to do is go to the “profile transfer” option and follow the instructions on the screen.

Netflix confident of his new strategy

In recent months, Netflix has intensified its efforts to prevent users from sharing their password. The new system implemented by the platform no longer allows you to share your account with people outside the home. For a device to be identified as such, it must connect to the Wi-Fi network of the home in question at least once every 31 days.

A restriction which has led to a drop in the total number of users, followed by an increase in Netflix revenues which managed to convince certain subscribers with its new cheaper offer that displays advertisements. A winning strategy for the leader in video streaming which no longer focuses on the progression of its number of subscribers, but on the increase in its profits.