Disney will increase the price of its subscription, bad news for subscribers

The current subscription will be renamed “Disney+ Premium”. It does not contain advertising, offers better resolution and audio quality, and the possibility of distributing content on four screens. But its price will increase: 11.99 euros per month, or 119.90 per year. “Current subscribers who choose not to change the subscription formula will be invoiced at the new price from December 6 or after this date”, specifies the group.

Disney+ increases its prices and wants to limit account sharing

The Disney streaming platform will modify its price grid from October 2023.

The current subscription will increase by three euros, but it will be possible to reduce the price, in particular with the arrival of advertising.

In addition, Disney+ “actively explores” the possibility of putting an end to the sharing of accounts.

If you have subscribed to Disney+, the pricing grid is about to experience an upheaval. In France, the monthly rate to access the streaming platform is currently set at 8.99 euros per month, or 89.90 euros for an annual subscription. As of October 2023, the Californian group will deeply review its formulas.

According to a press release published this Thursday, August 10, Disney+ announces that three possibilities will now afford users. The first, the cheapest, will start at 5.99 euros per month, with in return for advertising and the impossibility of downloading the content. This is the “standard with ad” offer. To remove these two counterparts, it will cost you three euros more each month: the “standard” offer will offer Disney+ content without advertising against 8.99 euros (or 89.90 euros annually), the current prices currently.

Increase in prices in December for current subscribers

The current subscription will be renamed “Disney+ Premium”. It does not contain advertising, offers better resolution and audio quality, and the possibility of distributing content on four screens. But its price will increase: 11.99 euros per month, or 119.90 per year. “Current subscribers who choose not to change the subscription formula will be invoiced at the new price from December 6 or after this date”, specifies the group.

In addition to France, the United Kingdom, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark will experience the same modifications. Across the Atlantic, the price will also increase in the United States. “We had already increased our prices in 2022”, recalled Bob Iger, the boss of the company, during a conference call on Wednesday August 9. “And we did not attend significant losses of the number of subscribers, which was comforting.””

The manager also said that the company “Actively explored means of dealing with account sharing”. He added that Disney will start updating “Later this year” its rules of use, essentially in terms of sharing.

But the platform still lost subscribers for the third consecutive quarter, from 157.8 million at the end of March to 146.1 million at the end of June, mainly because of the Indian market. Hostar, the local declination of Disney, weighs almost a third of the world total, but it has lost the rights to retransmission from the national cricket championship. In North America, the service recorded a slight decline of 1% of the number of subscribers, the second consecutive.

Wednesday, Disney published mixed quarterly results for the period from April to June – $ 22.3 billion in turnover, in small increases by one year but slightly lower than the analysts’ expectations.

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Disney+ will increase the price of its subscription, bad news for subscribers

In a context marked by a significant loss of subscribers, Disney+ is preparing to make strong decisions. The CEO has just announced an increase in prices to come to the United States. An increase that may then impose itself worldwide.

The lights are far from green for Disney+ which has just lost 4 million subscribers. The Mickey platform remains well behind Netflix with its more than 232 million customers and video premium which culminates at 220 million. For its part, Disney+ currently has 157.8 million users. In India, Disney+ Hotstar notably underwent a massive exodus with a fall of 8 %. A less significant decline has also been observed in North America (-1%).

Despite this bad news, the Disney group still managed to limit its losses in the streaming sector. The average income per subscriber is notably up, going from 5.95 to 7.14 dollars. The fact remains that Disney is about to make radical decisions. Anxious to reduce its costs, the platform will in particular remove certain content from the Disney catalog+.

The service will also merge with Hulu. As a reminder, the platform is still not available with us, the Hulu programs already passing on the Mickey platform.

Disney+ will it increase its prices in France ?

The boss Robert Iger also revealed that the basic offer of Disney+ would increase in the United States by the end of the year. For the record, this formula currently costs $ 10.99 per month across the Atlantic. This rate results from an increase occurred last year at the time of the deployment of the offer with Disney+ advertisements ($ 7.99 per month) in the country.

The big boss did not indicate whether this increase was also going to win in the rest of the world. But difficult to be optimistic about it, the United States often giving the impetus of pricing increases. It is therefore necessary to fear that the increase will also affect our regions.

Already last March, Robert Iger mentioned in half the upcoming increase in Disney prices+. “In our goal of having more subscribers in the world, we were mistaken on our pricing grid. We are now starting to find out more about this to adapt [our prices] ”, explained the leader.

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