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Apple presents the iPhone 12 Pro and the iPhone 12 Pro Max with 5G

The best iPhone to date has the A14 Bionic chip, a whole new design with a Ceramic Shield protection, professional cameras, a Lidar scanner and the biggest Super Retina XDR screen never seen on iPhone.

Cupertino, California – Apple announced today the iPhone 12 Pro and the iPhone 12 Pro Max, inaugurating a powerful 5G experience and advanced technologies that push the limits of innovation for the most demanding users. The iPhone 12 Pro models have a new design with the Super Retina XDR edge edge screen, the largest screen never seen on an iPhone, and the brand new protection before Ceramic Shield, which represents the biggest advance in terms of Sustainability for iPhone. The A14 Bionic chip designed by Apple, the fastest to date on a smartphone, feeds impressive computational photography features, in particular the new Apple Proraw format for more control on the creative aspect of the photos, and offers the first experience Dolby vision video from start to finish, with up to 60 i/s. Completely redesigned, professional cameras consist of an extensive ultra-wide camera camera, a telephoto length with an even longer focal length on the iPhone 12 Pro Max and new large-angle cameras to capture superb images and Professional quality videos under conditions of strong or low light. The iPhone 12 Pro models also have a new Lidar scanner for augmented reality (RA), and Magsafe technology for high -power wireless recharge and a brand new accessories ecosystem that are fixed Easily to the iPhone.

The iPhone 12 Pro and the iPhone 12 Pro Max will be available with a stainless steel case in four finishes (graphite, silver, gold and peaceful blue). Pre -orders for the iPhone 12 Pro will start on Friday October 16, with availability from Friday October 23. The iPhone 12 Pro Max will be available for pre -order on Friday, November 6 and in stores from Friday, November 13.

“It is a huge leap forward for the iPhone, offering the best 5G experience on the market and our most advanced technologies to users who want to take advantage of their iPhone,” said Greg Joswiak, Senior Vice President of Worldwide Apple marketing. “Each generation of iPhone has redefined our expectations in smartphone, and today with 5G, the iPhone 12 Pro offers a new generation of performance. The close integration of hardware and software within our products allows incredible computational photography features, such as the extension of the night mode to other cameras, and the care of HDR videos with Dolby Vision. A cutting -edge Lidar scanner allows you to enjoy unprecedented augmented reality experiences and gives new camera advantages with a faster automatic focus in low light and the arrival of portraits in night mode. With these experiences and much more, this is the most successful iPhone range to date. »»

Outstanding 5G experience

The iPhone 12 Pro and the iPhone 12 Pro Max offer a global 5G experience, thanks to the transparent integration of cutting -edge hardware and software. With 5G, the iPhone goes up a gear: faster downloads, better quality video streaming, more reactive game experience, real -time interactivity in apps, facetime in high definition and much more. Customers will also be able to benefit from a quick and secure connection, and will therefore need to connect to public Wi-Fi access points.

With more 5G bands than any other smartphone, iPhone 12 Pro models offer the widest 5G coverage in the world 1 . In the United States, models support millimeter waves, operating on higher frequency bands, which allow iPhone 12 Pro to reach 4 Gbit/s speeds, even in areas with high population density. The iPhone 12 Pro models also have the Smart Data mode, which extends battery life by intelligently assessing 5G needs and adapting data use, speed and power in real time,.

A14 Bionic chip: powerful and efficient

With several generations in advance on its competitors, the A14 Bionic chip is the first chip in the smartphones industry built with a 5 nanomic engagement process. Faster and more efficient than ever, the A14 Bionic chip has a central processor and a graphic processor up to 50 % faster than those of competing chips, allowing in particular play experiences worthy of a console, powerful computational photography capacities, and very good autonomy. Pushing the limits of automatic learning, the A14 Bionic chip has a Neural Engine 16 cores (80 % increase in terms of performance) capable of performing 11 thousand billion operations in the second. A performance gain even noted on the most demanding automatic learning models in resources.

New innovative screen design and screen technologies

Designed with first quality materials, the iPhone 12 Pro models have a new sophisticated design with a flat edge composed of a magnificent stainless steel strip of surgical quality and a matted matt glass back with precision. They also inaugurate the new Ceramic Shield, incredibly resistant protection. Ceramic Shield, more resistant than glass used on any smartphone, is a reinforced glass with nano-ceramic crystals which considerably improve solidity and multiply by four resistance to falls 2 .

With clearly larger edge -to -edge screens thanks to the reduced edges for classic sizes, the 6.1 inch iPhone 12 pro and the 6.7 -inch iPhone 12 Pro Max 3 are equipped with a screen Super Retina XDR with color management management for unrivaled colors precision. In addition, the iPhone 12 Pro Max has the largest screen never seen on an iPhone and the highest resolution (almost 3.5 million pixels) to offer a remarkable and realistic visual experience. These OLED screens give life to HDR video content, with a maximum brightness of 1,200 nits.

The iPhone 12 Pro models obtained the IP68 protection index. They are resisting an immersion in water at a maximum depth of 6 meters for 30 minutes maximum, and are protected from coffee splashes, or soda, among others 4 .

Versatile professional cameras

Thanks to advanced hardware components powered by the A14 Bionic chip, the best professional camera in the world becomes even more versatile for the happiness of photographers and videographers of all levels. Associated with the new image signal processor (ISP), the A14 Bionic chip improves image quality and implements powerful computational photography capacities hitherto impossible with traditional cameras. The iPhone 12 Pro models also include the new Apple Proraw format (available by the end of the year 5), which combines the processing of Apple multiframe image and computational photography with the Polyvalence of the RAW format. Users will be able to give free rein to their creativity thanks to color control, details and the dynamic range directly integrated into the iPhone, or other professional photo retouching apps.

The iPhone 12 Pro is equipped with the new Grand-Angle camera with seven elements with opening at ƒ/1.6, unheard of on iPhone, for a performance gain of 27 % in low light conditions for photos and the video ; an ultra-wide angle camera offering a 120 degree angle of view, ideal for capturing a wider scene in crazy places or striking landscapes; and a telephoto length with a focal length of 52 mm, ideal for frame portraits, with an optical zoom up to 4x.

The iPhone 12 Pro Max offers an even more remarkable professional camera. The new wide-angle camera ƒ/1.6 has a 47 % larger sensor with pixels of 1.7 μm for an improvement of 87 % in low light conditions. It also includes an extensive ultra-wide camera and 65 mm telephoto lens for more flexibility with closer shots and tighter framing. Gathered, these cameras offer an optical zoom range five times higher.

The improvements made to the night mode, now extended to the TrueDepth camera and the ultra-wide-angle camera, allow you to obtain even brighter images. In addition, the accelerated mode of the night mode offers longer exposure times for sharper videos, more successful light streaks and a softer exposure in low light conditions with the use of a tripod. Deep Fusion feature, improved and faster, is now available on all cameras, and with the new Smart HDR 3, users can obtain images more faithful to reality, even in complex scenes.

IPhone 12 Pro models offer the best video quality on smartphone. These are the first cameras and the only devices in the world to allow an end -to -end experience for HDR video with Dolby Vision, up to 60 i/s and better video stabilization, for film quality productions. The Dolby Vision calibration is treated live and kept during the assembly, in the photo app and in Imovie, but also in Final Cut Pro X by the end of the year. Dolby Vision takes advantage of the Super Retina XDR screen for incredible contrast during recording and video reading. Videos can be shared on external devices via Airplay to 4K Dolby Vision 6 format .

The iPhone 12 Pro is the only device in the world to be equipped with a camera offering full control for HDR videos with Dolby Vision. This film was shot in HDR with Dolby Vision on the iPhone 12 Pro by director Emmanuel “Chivo” Lubezki.

Realistic RA experiences and innovative photos

The new Lidar scanner, which equips the models of the Pro range, offers the possibility of measuring the distance from the light and the depth of pixels of a scene. This technology offers faster and more realistic RA experiences and a faster 6x automatic development in low light conditions. Photos and videos are greater precision with reduced capture time. This sophisticated material, associated with the power of the neural engine of the A14 Bionic chip, also gives a new dimension to the portraits in night mode, with a magnificent Bokeh effect in low light.

New innovative accessories with Magsafe

Magsafe improves the wireless charging experience and introduces a new ecosystem of easy -to -fix accessories that perfectly complement the iPhone 12 Pro 7 models . Magsafe offers a unique experience on iPhone. Thanks to its set of magnets arranged in a circle around the wireless load, the iPhone is perfectly aligned and wireless recharge is thus optimized. Very effective, Magsafe chargers provide up to 15 W of power while supporting existing Qi compatible devices. The load solutions include the Magsafe charger and the Magsafe Duo charger to be used with the iPhone and Apple Watch, as well as new silicone, leather and transparent shells which are easily attached to the iPhone, as well as a Leather wallet case. Innovative Magsafe accessories will also be offered by other manufacturers.

Integration of iOS 14

iOS 14 reinvents the iPhone experience by offering new ways to personalize the home screen. The redesigned widgets have relevant information at the right time and can be added in different sizes on any page of the home screen. The Apps library is a new space that automatically organizes all user’s apps or the user in a refined view and easy to explore. iOS 14 also unveils the extracts of app, a new way of discovering and using the apps, powerful new things to keep in touch thanks to messages, environmentally friendly means to browse cities with plans, and features improved confidentiality for more control and transparency 8 .

Committed to the environment

Today, Apple is neutral carbon for company activities on a global scale and plans, by 2030, to reach zero net emission on all of its activities, which includes the logistics chain, manufacturing and life cycle of all its products. Concretely, this means that each apple device sold, from the collection of materials to the manufacture of components, assembly, transport, use, recharge, until recycling and recovery of materials, will be 100 % neutral carbon. The iPhone 12 Pro models have been designed with respect for the environment and will use rare land recycled at 100 % for the first time in all magnets, especially those of the new camera, Tapic Engine and the Magsafe device, as well as in those of Apple Magsafe accessories. Apple will also remove the AC adapter and the Earpods from iPhone packaging, which will further reduce carbon emissions and avoid extraction and use of precious materials. These measures will create smaller and lighter packaging and send 70 % more boxes per pallet. All together, these changes will reduce carbon emissions by more than two million metric tonnes per year, which is equivalent to removing from traffic nearly 450,000 cars for a year.

Prices and availability

• The iPhone 12 Pro and the iPhone 12 Pro Max will be available in capabilities of 128 GB, 256 GB and 512 GB in graphite, silver, gold and peaceful blue finishes, at an Apple resale price from respectively € 1,159 And € 1,259. Customers will also be able to acquire an iPhone 12 pro at the price of 859 € with the resumption of an old device and an iPhone 12 pro max at the price of 949 € with the resumption of an old device on Apple.com/fr, on the Apple Store app, and in Apple Store 9 stores . The iPhone 12 Pro and the iPhone 12 Pro Max are also available from Apple approved resellers and certain operators (prices may vary).

• In Germany, Australia, China, the United States, Japan, the United Kingdom, and in more than 30 other countries and regions, the iPhone 12 Pro will be offered in pre-order on Friday, October 16 from 2 p.m. (Paris time), and will be available from Friday October 23. The iPhone 12 Pro Max will be offered to pre -order on Friday, November 6 from 2 p.m. (Paris time), and will be available from Friday, November 13.

• The iPhone 12 Pro will be available in India, in South Korea And in more than a dozen other countries from Friday, October 30.

• The magsafe charger, the leather portfolio case with Magsafe, the silicone shell for iPhone 12 pro and the transparent shell for iPhone 12 pro max will be available from Friday October 16 and the leather portfolio for iPhone 12 pro will be Available from Friday, November 6. The Magsafe Duo charger and the leather case will be available later.

• For a limited period, eligible customers buying a new device (iPhone, iPad, iPod Touch, Apple TV or Mac) will benefit from one year of free TV+ subscription and three months free subscription to Apple Arcade 10 .

• With Apple One, customers benefit from simplified access to many Apple subscription services and can choose a package adapted to their needs and their families. It will be possible to register for Apple One this fall.

• Customers have the same purchase and assistance services on Apple.com/fr and in the Apple Store. Customers can benefit from the help of Apple specialists to shop, choose a monthly financing option, exchange eligible devices, get help by the assistance team and benefit from options such as contactless delivery or the Apple Store withdrawal. Customers and customers are invited to consult Apple Apple.com/fr/retail to find out more about health and safety measures applied in stores and available services.

• Customers can extend the limited warranty with Applecare+ and benefit from priority access 24/7 to technical assistance.

• All customers who buy an iPhone from Apple can benefit from an online personalized session with an Apple specialist who will help them explore and discover all the possibilities offered by their new iPhone.

Temporary suspension iPhone 12 in France

The purchase and sale of the iPhone 12 are suspended as a precaution*

This measure does not concern the iPhone 12 Mini, Pro and Pro Max models. With us, you are our priority ❤️

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*Following government announcements concerning the non-compliance of the Das Tronc noted by the Digital Minister and the National Frequencies Agency.

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