How to succeed in your videos for your Instagram Stories

To guide you to this success, discover Good practices to shine in making videos for your Instagram Stories, In order to reach your goals and stand out from your competitors.

Instagram adds souvenir stories: what is it ?

Instagram is currently testing a new option that allows you to publish a memory from an old story.

Appoline Reisacher / published on February 13, 2023 at 11:00 am

“Souvenir”, a new option for your Instagram stories

Have you seen a story called “Souvenir” on Instagram recently ? If the answer is yes, you are part of the new test launched by the platform !

Concretely, this option allows you to obtain an overview of your old stories published around a specific date, in order to set off again on the platform, in story. The “souvenir” function finally seems to act as a shortcut, which avoids going through the section Archives To find (and republish) an old story.

To set off again an old story, you just have to click on the “souvenir” insert that appears in the Stories bar, then on the button Share. A mention “Souvenirs [Date]” appears on the story. Press the sharing icon (arrow -shaped) to share your story.

How to access his old Instagram stories

You want to view all of your old Instagram stories ? This is possible, if you have activated the “Save the story in the archive” option. To activate the option:

• Go to your Instagram profile and click the menu at the top right (represented by the three horizontal lines),
• Press on Settings, Then Confidentiality,
• Choose Story And activate “Save the story in the archive”.

From this moment, all your future shared stories will be available in your archives. To consult this section:

• Go to your profile, and click the menu at the top right (three horizontal lines),
• Choose Archive, Then visualize your old archives in view of your choice (album, calendar, location). The memories of the day also appear in this section.

How to succeed in your videos for your Instagram Stories ?

This may be what you say to you when publishing your Instagram story on the brand’s account for which you work. And besides bravo: very good initiative ! But what about fallout ?

Indeed, publishing social networks, and in particular for its Instagram Stories, is meaningful. By doing this, you most certainly act in order to achieve set goals, always by following this common thread that is the editorial strategy of your brand or business.

And as a community manager or social media manager, videos in Instagram Stories are impactful action levers in your brand image strategy.

To guide you to this success, discover Good practices to shine in making videos for your Instagram Stories, In order to reach your goals and stand out from your competitors.

• 1. How an Instagram story works ?
• 2. How to make a video story on Instagram ?
• 3. How to see the views of your Instagram story ?
• 4. How to rest in an Instagram story ?
• 5. How to delete an Instagram story ?
• 6. How to add a link to your story ?
• 7. Publish Instagram stories: what objectives as a brand ?
• 8. How to increase your commitment rate on its Instagram stories ?
• 9. 4 golden rules for his Instagram Stories videos

How an Instagram story works ?

Instagram stories appeared following the boom in snapchat a few years ago.

If you open your mobile application, then you will find at the top the different stories of the accounts to which you are subscribers.

They are Available only 24 hours and linked one after the other. The stories offered to you first are the ones that you are more likely to open and appreciate. These proposals are linked to an algorithm.

The objective of this Instagram functionality ? Share moments, key information, interact with its community.

Create an Instagram video in a few minutes

How to make a video story on Instagram ?

Different options are available: it’s up to you to choose the one that best suits your basic goals.

Option n ° 1: Save the video instantly

Share your video instantly, directly via the Instagram application and from your smartphone:

• Press the camera icon �� at the top left of your screen, or drag the screen to the right, anywhere in the news feed.
• Press the large circle ⭕ at the bottom of the screen and keep to save a video. Also choose video mode: boomerang, superzoom, layout, hands free or simply write your text on the background of colors.

• Press one of the icons at the top of the screen to draw, add text or add a sticker, effects to your video. You want to delete text or sticker ? Slide it and place it in the trash at the bottom of the screen.

Ready to share your content ? Press “your story” at the bottom left. Let’s go !

Option n ° 2: Share a video in Insta Story from your film

You prefer to work your video more than post it directly with Instagram effects ? Carrying out an expert interview or unveiling customer testimonies is not done in 5 minutes. Indeed, you will surely need more time to use a video mounting solution, apply your soundtrack, add motion effects.

Therefore, the second way to broadcast an Instagram story video is to come draw it from the library of your smartphone ::

• Capture your video outlet Thanks to your mobile, or film it with a camera, then save it on your phone
• Press the “+” At the top of the screen to share an insta story
• Drag the story production screen up: you land directly in your phone’s memory. Otherwise, click at the bottom left of your screen to access your photo and videos gallery.
• Choose the video you want to share on Instagram

Once this is done, you can stop here, if you like your video as such. But if you wish, you can also cut your video here, apply filters, draw, and further insert effects using icons at the top of your screen.

�� Subtit your videos

According to Instagram, 40 % of Insta Stories are consulted with sound. But let’s not forget the users of the social network who are used to viewing the stories of their favorite accounts and brands without sound !

So remember to register on your videos for Instagram Stories annotations or subtitles which explain what is happening on the screen, in particular it is a video facing camera with explanations or audiovisual descriptions.

So, even without sound, your subscribers include the message. Smart !
Discover now how to activate the subtitles on your Instagram videos !

If you are curious to know good practices to share videos on Instagram in feed or IGTV, discover our step-by-step guide.

How to see the views of your Instagram story ?

You want to see who has seen your story ? Evaluate your performance ?

Once your story is shared, open it and look at the bottom left of your screen. You will be able to see The number of views but also see the List of all users who viewed it if you click on it.

If you have a business Instagram account, you can find even more indications: the number of impressions, interactions, the number of people who have gone to the next story, etc.

How to rest in an Instagram story ?

Nothing’s easier. If you have been identified, then you will receive a message notification offering you Add it to yours. You can also make some changes if you wish: filter, resuming photo or video, stickers, music, etc.

If you have not been identified, then you will have to rest. A screenshot on your screen will then allow you to share it in Insta Story. You are free to modify it if you wish !

How to delete an Instagram story ?

Deleting an insta story is simple as hello ! Here are the 4 steps to follow:

1. Open your story.
2. Choose the one you want to delete.
3. Click on the trash at the bottom of your screen
4. Delete

How to add a link to your story ?

Since the end of 2021, the addition of a link in Story has not been exclusively reserved for accounts with at least 10,000 subscribers, all users have access to it !

You just have to go to the Story sharing screen, then go to the stickers and select “link”.

Publish Instagram stories: what objectives as a brand ?

Before posting anything on social networks, you know that it is essential as a brand to identify the objectives of your publications, including on Instagram, and even for these ephemeral videos that are called stories.

When you communicate, you know that videos on social networks are much more engaging than photos:

• According to Brightcove, Social video generates 1200 % more sharing only a publication with text and combined images
• 82 % of mobile traffic will be video in 2021, According to a Cisco study
• 73 % of B2B marketing specialists claim that The video has a positive impact on the king (Tubular Insights)

This is a fact: the video allows you, as a brand representative, to share more complete stories, to send a more dynamic and more memorable message than with simple texts or images.

Create a quality video in a few minutes

In our case, the objectives for Instagram stories can be very different:

Generate new customers

What could be better than videos to show your products, and demonstrate your services ? And in great pumps please:

• In total, there are more than 1 billion active users per month on Instagram, of which 500 million that connect every day
• 80% of them follow at least one brand
• 60% have discovered a product or service via this social network

Instagram is therefore an ideal showcase to promote your products and services, and to achieve your conversion goals ! Thus, take the opportunity to direct your subscribers to your blog, one of your products on your merchant site or even to the download link of your mobile application. Check your kpi: you might be surprised !

Engage your audience

Engage your audience, this is a goal that all brands are looking for, isn’t it ? Indeed, according to the Instagram algorithm and as on other social networks elsewhere, The higher your engagement rate, the more the probabilities of visibility of your account increase. However, visibility takes long -term notoriety, then preference to the brand, and later the takeoff of your sales ! For example, Instagram highlights are excellent videos to start your audience.

Share your brand image

Why not take advantage of the videos for your Instagram Stories for tell your brand, share your values Or simply make the company’s employees discover ?

This is a great idea to reveal a little more about your business and therefore, a good opportunity to reassure and inspire confidence in your subscribers, who may be future customers.

Thus, show the backstage of offices, the production workshop and publish dynamic interviews with managers in a succession of videos for your Instagram story. Clever to make your prospects comfortable in your conversion tunnel, isn’t it ?

Retain your employees

Need to energize your teams internally ? You can completely create an Instagram account intended exclusively internally. Thus, tone their complicity between them, federate them thanks to common projects, explosive and engaging formats. Yes, commitment is as important internally as it is externally !

Your goals can also be more precise, such as:

• Generate qualified traffic to your website showcase, merchant, institutional, or even to the download link of a mobile application
• Encourage contact requests
• Have a third -party application installed or stimulate the use of an online solution
• Sit your time-employer
• Generate a maximum of video views To increase your visibility to increase ten

The Playplay tip in addition

Don’t forget to brainstone your Instagram stories videos. Even if your profile appears at the top left of the screen, this is the way to stand out and promote the identification of your business among the succession of other stories of brands.

Our advice: highlight the same colors, affix your logo, and make sure to apply the same filters and motion effects for all your videos.

If you want to put a place a global Instagram video strategy, follow the guide !

You have recognized yourself in one of these objectives ? Register it basically on a post-it: it’s your common thread to go to the right track, and succeed in your videos for Instagram Stories. It’s time now to go to concrete !

How to increase your commitment rate on its Instagram stories ?

As a social media manager, or community manager who is self -respecting, you inevitably know all Instagram tools to boost the visibility not only of your Insta Stories, but also and above all of your brand:

• Stickers : the famous labels where your subscribers answer you in a few characters
• Polls : ideal for better knowing your audience, their preference between 2 products, 2 atmospheres for example
• Emojis evaluations : to react with an emoji on a given scale
• Challenges : small new ones on the social network where the idea is to create an infinite channel with users.

A good perspective to launch your own fashion, encourage to make challenges with your products, develop the notoriety of your brand, etc.

• Mentions : mention your business partners, people appearing in your video, or key influencers … without abusing them
• And even CONCERNED ACCOUNT : an event is approaching ? The perfect opportunity to do your teasing and prevent your subscribers from staying ready for the moment t
• THE Gif, THE #hashtags etc.

You already use them very well. But now, it is difficult to always find good ideas to engage your audience and make yourself visible, isn’t it ?

So here is for you, some ideas to use these tools for your Instagram Stories intelligently and wisely:

Show exclusives

It is undeniable: the quality of your products and services is one of your flagship arguments to sell. It would be a shame to ignore this in your stories !

Thus, show as much as possible part of your manufacturing methods, reveal your offices in which these wonders are designed, as well as the teams that may work in the shadows.

This is the bias that French brief chose in some of its Instagram stories by highlighting employees:

Why does it work ? The brand is betting on authenticity and puts its time-employer forward.

Here, we do not expect mass sharing, but rather to quick reactions in the “send a message” insert: subscribers are conquered and want to let the brand know using an emoji or a DM (Direct message).

If you want to put an effective Instagram sales tunnel for a place, follow the guide !

Encourage you to contact you in private message

You want to be even more explicit, and have the idea of ​​receiving hundreds of DM ? So go further and offer directly to social network users to contact you live.

An ideal alternative for accounts less than 10,000 subscribers : these do not have the possibility of directly generating traffic to their website via the sharing of a swipe up link.

From now on, all you have to do is find a good reason for your subscribers to have an interest in writing to you in this way:

• You will send them the link to download relevant content for them (white paper, downloadable training, special guide, etc. ))
• You wish to communicate an offer reserved for them only to those who make the effort to exchange with you
• You wish to collect their advice precisely concerning your offers

Once your brilliant idea has been found, be clear in your story by scoring your promise in a well -readable text, contrasting with the bottom and accompanied by an arrow leading down to target the insert “send a message”.

Organize contests

And if you reward your most loyal subscribers ? You have already noticed them in your direct messages, your countdown and still among those who react to each of your stories.

This is a great idea: the contests are very good ways on the one hand to thank your audience, and on the other hand for multiply your commitment and printing rates, And that in a very short term.

On the other hand, watch out for your target which is extended at once ! So at the risk of missing out on your main target, it is better not to organize contests in a too abundant way. Then organize between 1 to 6 contests per year, no more, to avoid the redundant side and thus pass for a brand “at a discount”.

To crown the final rendering, add a little music to your story, gif, or the famous “swipe up” (available from 10,000 subscribers) which encourages visitors to drag the screen up to Direct to your website or an landing page.

4 golden rules for his Instagram Stories videos

1) Respect technical specs

This is the less spontaneous side of your mission. Nevertheless, it is absolutely essential to succeed in your videos for your Instagram stories.

Before you even work your Instagram story, it is a good practice to think already upstream of the tool with which you will film. If you want high quality videos, we advise you to capture your video sockets with your iPhone or camera. For what ? The integrated video functionality in your smartphone automatically compresses the visuals and the basic rendering. It is up to you to make your choice !

Here are the technical aspects to be observed on all your stories:

• For the video format, the only accepted format is the .MP4
• Your video must do minimum 3 seconds
• The format to be favored is the portrait, ratio 9:16

�� The Playplay tip in addition

In case you want to publish a rather long video, Instagram will cut it automatically into several segments of 15 seconds at the maximum. So remember to plan, and cut your video upstream if necessary. What a shame to be chopped in action !

That is in the case where you go to the end of these 15 seconds. You don’t find that a bit long ? To bring more Rhythm and speed To your stories, we strongly advise you to produce mini-video from 7 to 10 seconds.

Speaking of being cut and if you use the textual inscriptions, remember to Align your text vertically. Indeed, it would be a shame to see a legend, a masked text at the top or bottom by the name of your account or by the CTA automatically present on the stories.

�� Analyze the performance statistics of your stories

Once your story has been published, your work is not over yet.
Analyzing the performance statistics of your stories is an essential to control the proper achievement of these communication actions !

Directly integrated into the mobile and web application, the available KPIs give you the numbers to understand and observe the way in which your subscribers consume your videos.

Correlated to your strategy, you can thus carry out the corrective actions necessary to achieve your visibility and commitment objectives.

2) Publish your stories regularly

The latest recommendation to follow is the long -term regularity.

So before you start publishing your videos for Instagram, set up A publication schedule. Thus, you will set up a well -prepared publication rhythm in advance.

Publishing regularly is one of the keys to succeeding in your Instagram Stories videos. So that your subscribers remain captivated all along, and on your account, However, avoid publishing more than 7 stories at a time : beyond, the users swipe to the left and go to the following account.

Always in order to hold the attention of your audience, you can completely create stories in red thread mode, Story by Story. Thus, subscribers will be able to follow your adventures in a fluid and logical way, as a kind of mini-series, rather than making them independent of each other and risking the swipe. Nice, no ?

�� Make A/B testing !

You hesitate between several times, different tones / registers in your message or between filming in front of the camera or sharing a video already mounted via software ?

You will gradually find good practices for your brand to succeed in your Instagram stories.

3) Keep your stories at the front page

The very principle of stories is that they disappear from the profile, the news feed as well as direct messages after 24 hours. You have a single way to keep them and leave them available at any time by Internet users: publish them at the front page.

This type of Instagram publication has a large positive point: their privileged location. Indeed, stories videos are directly under your Instagram biography, and above your publication wire. The ideal place to direct subscribers to your most precious and interesting content !

You can completely consider them as a film trailer for your Instagram wire. They are a creative way to express you, to present your products, of generate qualified traffic or simply Marketing your business !

Use a professional solution for a hyper qualitative rendering

You happen to be lacking in inspiration to create videos for your Instagram stories, or to be a little in a hurry ?

Admittedly, Instagram natively honest in its application the following features which can allow you to express your creativity. However, our experts recommend that you create and mount your video for your Instagram Stories on a third -party tool to provide a more professional rendering.

To do this, a solution such as Playplay will give your videos a rendering globally more worked and technical.

Indeed, Playplay incorporates specially dedicated features to certainly succeed in your Instagram Stories: Scrunging in vertical format, cutting of the video to enter the maximum 15 seconds by mini-video, etc.

So publish in optimal format and stimulate your creativity ! With one click, you can even convert them for other uses and various social networks. Try playplay for free now.

Despite the ephemeral duration of Instagram stories, you now have new opportunities as a brand to develop your business, and all the tools necessary to stand out for a long time.

So what will be the next story that will explode your conversions on Instagram ?

Your job: communication. Not video editing.

Transform your messages into videos. In a few minutes.

By Valentine de la Brosse

Valentine is an expert in video content at Playplay. Passionate about video and beautiful images in general, she spends a lot (too) of time on Instagram !