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What play the WARNER Bros group. Discovery with its streaming services ? Despite the success of HBO Max in the countries where it is available (the service is fourth behind Netflix, Prime Video and Disney+), his parent company is about to bury it.

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HBO Max will never go out in France, it’s confirmed

HBO Max, the Warner streaming platform, will not go out in France when it was expected for next year. Instead, another richer platform will arrive in the year 204 at the earliest. A consequence of the merger of Warner and Discovery.

The acquisition of Warner by Discovery is a real earthquake in the world of entertainment and the consequences are already visible. One of them is the cancellation of the arrival of HBO Max in France in 2023. Instead, Warner-Discovery plans to launch a more global service, But not before 2024.

HBO Max is a very popular platform in the United States. It brings together all the American channel programs, But also exclusive series (such as Peacemaker or Raised by Wolves) as well as films. It is on this service that for example released the private cinema Warner blockbusters in 2021, such as The Suicide Squad or Godzilla VS Kong.

Warner Discovery wants a more global platform

Following the acquisition of Warner, HBO Max will disappear for the benefit of a larger service, more global, which has no name yet. It will include all the content already present, but will add those of Discovery and Eurosport. In short, the firm is preparing a behemoth capable of competing with Netflix and Disney +. Therefore, the plan to go out HBO max in 2023 on the old continent falls into the water. For this new service, Warner Discovery prefers to favor the Latin American market, more promising. The new platform should finally arrive with us in 2024 at the earliest.

In France, this new calendar poses a concern. OCS has the right to broadcast HBO series Until the end of 2022. The contents will therefore be likely to be inaccessible throughout the year 2023, unless the French service negotiates an additional year.

Warner’s acquisition by Discovery has already had major consequences. For example, The film Batgirl for Hbo Max, however shot and already mounted, was simply canceled by new executives, judging it of poor quality. Same thing for the next animated film Scooby Doo. A dry loss of $ 130 million.

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HBO Max arrives in France, but without the HBO

Initially expected in 2023, before being pushed back, then replaced by the Warner Pass in France, the HBO Max streaming service, despite its 75 million subscribers, is no longer. The Warner Bros group. Discovery will replace it with “Max”, a less elitist service, which will also integrate Discovery content+.

April 13 update:

That’s it, the new Max streaming service is official. To justify the abandonment of the name “HBO”, the Warner Bros group. Discovery does not highlight his desire to make less serious content, but her attention to seduce the little ones. The HBO brand being deemed too adult, so you have to part with it (while continuing to produce HBO content). On the Max program, there is in particular a new series Game Of Thrones, a spin-off of The Big Bang Theory, but also the first series Harry Potter Of the history.

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Original article, published on April 11:

What play the WARNER Bros group. Discovery with its streaming services ? Despite the success of HBO Max in the countries where it is available (the service is fourth behind Netflix, Prime Video and Disney+), his parent company is about to bury it.

According to information from the New York Times, Warner Bros. Discovery will announce Wednesday April 12 a new streaming service. HBO Max will disappear to become a maximum, a new offer designed to make you spend more time in its application.

This announcement should not surprise experts from the world of streaming. Since the end of 2021, the Warner Bros group. Discovery multiplies the signals suggesting that HBO Max is condemned to disappear. Cancellation of so -called “premium” programs, reorientation to a strategy focused on TV emission replay, announces a merger with Discovery+… HBO Max, which was to arrive in France in 2023, was even pushed back to an indefinite date. In the meantime, it is Amazon, with the Warner pass, which broadcasts the content of the group.

Kill HBO to do reality TV

There is something surprising in this decision. The new leaders of Warner Bros. Discovery, for audience reasons, do not seem to attach a lot of importance to the HBO brand, which is however renowned internationally for its quality. HBO is known for its high -end films and series, as Game Of Thrones, Succession or more recently The Last of Us, But Warner Bros. Discovery does not care.

What the group notes is that people watch the HBO series, then spend time in other applications to empty their heads. Its leaders want to change that, with a clear message: only offer the best content, but offer content for everyone.

By removing HBO from the name of its streaming service, Warner Bros. Discovery therefore sends an amazing signal: there is not only high -end content at home. “Uncripted” programs, such as television or reality TV shows, should also be in the spotlight of its new application. Warner Bros. Discovery thinks to be able to boost his number of subscribers with this more “low cost” offer.

Is there a risk for cinema and series ? It all depends on what will happen to HBO content, which could continue to be produced in the same way, despite their least importance in the group’s strategy. The big winner of this situation could be Apple TV+, which flirts dangerously with HBO in terms of the quality of the programs. Assumes its high -end positioning, at a time when all its competitors seem to line up with their thirst for subscribers.

What is Svod’s service done for you ? Netflix, Disney+, Canal+, OCS: the 2023 comparison of SVOD offers in France Discover our comparator

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