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Google withdraws its Translation Service from China

“Due to its low use”, Google Translation is no longer accessible in the territory of Continental China. A withdrawal also caused by the emergence of alternative services, offered in particular by the Chinese giant Baidu.

Posted on Oct 3. 2022 at 5:38 PM

Google gets out a little more China. This Monday, the American giant announced that he would interrupt his translation service in the country. “We have made Google Translation unavailable in continental China, due to its low use,” said a Google representative in a press release, quoted by the Bloomberg agency.

In 2010, Alphabet, the mother house of Google, had announced the withdrawal of its search engine from continental China due to the censorship practiced by Beijing on online content. Which did not prevent its Chrome browser, accessible via a VPN, from staying very popular.

Cascade withdrawals

Anxious to keep a foot in continental China, the Mountain View giant had also launched its translation service in 2017, via a site and a dedicated application. Both have been disabled and now only display the image of generic research, redirecting on the service page in Hong Kong, unusable from Chinese territory.

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Google’s announcement on Monday is the latest in a series concerning American giants. Last June, Amazon announced the withdrawal of China from its digital library service Kindle, two years after closing its “marketplace” there. The previous month, Airbnb had suspended its activity in the country, in particular due to the repeated confinements decided by the authorities to combat the Pandemic of COVVI-19. At the end of 2021, the LinkedIn social network had, for its part, was removed by Microsoft.

These cascades withdraws intervene in a context of increased competition in China, where local players multiply alternative services. Google Translate had to deal with the equivalent launched by the Chinese giant Baidu. Censorship applied by the Chinese authorities, as well as the growing tensions between Beijing and Washington, also make the activity of Western firms difficult.

What keys to adapt in a complex environment ?

How to react to the challenges of the energy transition ? How to position yourself in an unstable economic and political environment ? How to make the most of innovation opportunities in each sector ? On a daily basis, through our decrypts, surveys, chronicles, journals of international presses and editorials, we support our subscribers by giving them the keys to adapt to a complex environment.

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