Discover and your website

L’Google Discover application formerly called Google Feed is a feature, available only on mobile devices since 2018. It allows you to display news On many subjects such as sport, politics, culture, music, digital, media etc. These news wires are relevant information on the interests of a user based on the history of use of applications, thenavigation history as well as internet research habits. To go to the news flow, you just have to swipe on your mobile phone, that is to say to slide your finger to the right or to the left depending on the model of your smartphone.

What is Google Discover’s application or functionality ?

Home “Web news” What is Google Discover’s application or functionality ?

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We no longer present Google to you, the number 1 search engine whose primary objective and to give the user everything he is looking for in record time. But did you know that the American giant has developed many applications to make everyday life easier ? Today we present Google Discover, a service intended to offer attractive content to mobile users.

L’Google Discover application formerly called Google Feed is a feature, available only on mobile devices since 2018. It allows you to display news On many subjects such as sport, politics, culture, music, digital, media etc. These news wires are relevant information on the interests of a user based on the history of use of applications, thenavigation history as well as internet research habits. To go to the news flow, you just have to swipe on your mobile phone, that is to say to slide your finger to the right or to the left depending on the model of your smartphone.

What is the difference between Google and Google Discover research ?

With Google Discover, Internet users no longer need request While in Google research, users must enter one or more research words to obtain relevant results in response to their request. As new content is visited by users, the application subsequently displays the content in the form of a personalized flow and updated. This process is based on navigation behavior of each user and their interests in order to provide them with the best experience.

THE machine learning plays an important role in the way the results are displayed for each user. Indeed, Google Discover is based on the learning capacity of its algorithms in order to offer content adapted to everyone’s needs. Most of the content existing in the Google Discover application is mainly from the Google News flow, However, there are also AMP articles or rich content written on other sites.

What are the differences between Google Discover and Google News ?

Google News, Also called under the name of Google News is a Free online service displaying content and current articles. Google Actus has the same features as a search engine. Indeed, he also indexes the topical content informed in the publisher center. It is enough for the user to enter a request to obtain the latest news concerning them. Google News also provides urgent announcements of the latest information at time T and chooses to display news from various sources that Googlebot relevant judge.

L’Google News Application is accessible and downloadable from the Play Store app, you will also find it via the classic search for Google Search Through a block called “one”, where articles are referenced according to their content and category. In summary, the difference between Google News and Google Discover is that when you enter a research request, a indexing robot Displays relevant news instantaneously and takes user data into account to display them via the content display algorithm.

How to reveal your content in Google Discover ?

If you want to reveal content in Google Discover, just follow a specific operating mode. You need to apply the SEO bases and follow the good practices that Google exposes in its instructions for webmasters to Optimize content. For an excellent optimization of opportunities, it is recommended to follow some technical prerequisites:

• To create a website 100 % suitable for mobiles (mobile-friendly), it should be noted that Google Discover is only available on mobile phones and tablets;
• Have a Quick loading site While prioritizing the AMP if you are a news site;
• EtoFffer your content by providing the latest articles related to news using tools such as Google Trends to inspire you with research trends;
• Write content related to the subject of research and not keywords.

So to bring up your content in Google Discover, you must focus on qualitative content by providing useful and interesting content. The contents are entirely centered on your readers. By offering interesting content, you will develop your interaction and commitment with website users by sharing articles on e-mailing campaigns and different social networks.

Some tips to optimize its content:

• In order to be read, write in a relevant, attractive and reliable way according to the standards imposed by Google E.HAS.T,
• Share content on social networks and other multimedia platforms (audio, images, video, etc.)),
• Install a call for action button to generate interaction.
• Make regular updates.

Do not hesitate to develop your content which could be useful to your users while creating trendy and topical texts.

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Discover and your website

Google Discover presents content with content related to their centers of interest, depending on their activity on the web and in applications.

How does Discover differ from Google research ?

With Google research, Internet users enter a search term in order to find useful information concerning their request. Discover adopts a different approach. Rather than displaying the results in response to a query, Discover mainly displays content according to what Google automated systems consider to be most related to the user centers of users.

As a highly personalized flow, Discover actively adapts to users by offering them content corresponding to their centers of interest. Discover content is automatically updated as new content is published. However, Discover is designed to display all useful types of content available on the web, not just recently published content.

We are constantly improving in order to offer Internet users as personalized and useful content as possible. Given the hazardous nature of discovers, traffic from this platform is less predictable or reliable than that of Google research, and must be considered complementary to traffic generated by Google research. Due to our constant efforts to improve the discover user experience, sites can see a change in their traffic unrelated to the quality or frequency of publication of their content.

Content appearance in Discover

The content can automatically appear in Discover if it is indexed by Google and complies with the Discover content regulations. No special tags or no structured data are required. Note that nothing guarantees the display of your site in Discover.

If your site breaks one or more discover rules, manual actions may be displayed in the Search console under “safety and manual actions”. Learn more about non-compliance with rules and how to solve them

As part of Google research, Discover uses many signals and systems used by research to determine the useful content and people-tirst. Given this information, we advise those who seek to use Discover well to read our advice to create useful, reliable and people-fat content.

To increase the chances that your content appears in Discover, we recommend that you follow these instructions:

• Use page titles that translate most of the content, without trying to handle the click rate.
• Add attractive and high quality images to your content, including large images that are more likely to generate visits with Discover. Large images must measure at least 1,200 pixels wide and be activated via the Max-Image-Preview setting: Large or using the AMP format. Avoid using a site logo as an image.
• Avoid tactics to artificially increase the commitment. For example, be sure not to provide misleading or exaggerated information in the content of the overviews (title, extracts, images) with the simple purpose of attracting attention, and make sure not to ignore essential details necessary for understanding of content.
• Avoid tactics aimed at attracting as many internet users as possible with tape-à-l’oeil content, provocative or scandalous.
• Use content adapted to current centers of interest. He must tell a story or provide unique information.

In order to optimize the user experience, Discover aims to present content adapted to flows by centers of interest such as articles and videos, and to exclude unwanted content or likely to confuse readers. For example, Discover may not recommend applications, petitions, forms, code standards or satirical content without any context. Discover uses SafeSearch, but also filters the content that can be considered shocking or unexpected.

Follow -up functionality and your website

The following functionality allows Internet users to follow the news of a website in the tab Follow up to discover on chrome. The “Follow” button is currently available for connected users in South Africa, Australia, Canada, the United States, New Zealand and the United Kingdom who use Chrome Android in English. It is also available for users connected to the United States who use Chrome IOS in English.

By default, the following functionality uses the RSS or ATOM flows of your website. If you do not have RSS or Atom flows on your site, Google automatically generates a flow for your entire domain, depending on how we see your site. If you have one or more flows on your website, you can optimize tracking by indicating to Google the flow you want internet users to follow for each page of your site.

Optimize your web pages for the Follow functionality

To help Google understand which flow you want internet users to follow for a given page, reference your RSS or Atom flow in the section of your Hub pages and your detailed information pages:

RSS

Atom

For example, this element would appear on the destination page of the Google Search Central blogHUB page) and on each blog article page (detailed information page)).

HUB page

    
Google Search Central Blog
  

Detailed information page

    
A New Way to Enable Video Key Moments in Search
  

Flows instructions

To make sure Google detects and includes your RSS or Atom flow, follow these instructions:

• Do not block your flow with a robot file.TXT.
• Make sure the flow is up to date, like sitemap files.
• The most important content of the tracking functionality is your flow element and your elements by element. Make sure your flow includes these elements.
• Use a short description title for your RSS feed, as you would for a web page.
  Recommended : Google Search Central Blog
  Not recommended : RSS feed or central blog
• You can host the flow on an area other than your field. Google allows.
• If you redirect your flow, use a 3xx HTTP (redirects) status code so that Google can follow it.

Specify several flows

If your website has several flows (for example, a news site with RSS feeds for the home page, the “economy” section and technology), we recommend that you add a single relevant element for this page. A unique flow is easier to manage and offers a better user experience when Internet users subscribe to your content. For example, if the article deals with high technologies, specify the corresponding flow in the element .

    
What's Next for Technology in 2022
  

You can also add several flows in order of preference. For example, you may prefer that Internet users follow the flow of the main page, then that of the commercial section and, finally, that of high technologies, in this order. Google uses this information to understand more precisely how the different flows are used on your site.

      
What's Next for Business and Technology in 2022
  

Follow your performance on Discover

If you have Discover content, you can follow your performance using the performance report to discover. If your data has reached the minimum printing threshold, this report provides information on these, as well as on clicks and CTR of all your content published on Discover in the past 16 months. The discover performance report includes traffic from Chrome and performs the complete monitoring of discover traffic on a site on all the platforms on which users interact with Discover. It counts, among other things, the prints and the clicks saved from the “for you” tab.

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Last update on 2023/06/27 (UTC).