Dating: American giant Bumble offers the French application Fruitz

The financial terms of the operation have not been disclosed.

Bumble buys the French application of Fruitz encounters

February 7 (Reuters) – The American application of meetings Bumbles announced on Monday the acquisition of its French rival Fruitz, its first acquisition which should allow it to strengthen its presence in Europe and try to catch up with the mother house of Tinder and Meetic , Match group.

The financial terms of the operation have not been disclosed.

Launched in 2017, Fruitz is a meeting of meetings used throughout Europe and very popular with young adults. It works on the “Freemium” model, with free access but certain paid features.

The application allows users to target their preferences in terms of meetings through four fruit metaphors – cherries, grapes, watermelons and peaches.

The redemption of Fruitz allows Bumble to tackle its rival Match Group, which has one step ahead of being the first to embark on the online meetings sector.

Bumble currently offers its Badoo meeting application in Western Europe, competition with sites like Eharmony and Charmdate.com.

“Badoo is one of the most downloaded dating applications in Western Europe, and Bumble has also experienced strong growth,” said Whitney Wolfe Herd, Director General of Bumble, in a press release.

For his part, Match announced at the beginning of the month planning to launch his Hinge dating site in certain European countries during the second quarter.

Despite the health improvement in many countries, meeting applications do not expect an immediate revival of activity, the pandemic and associated health restrictions continuing to brake meetings.

Match has revised down this month its turnover forecasts for the whole year. (Report Yuvraj Malik and Tiyashi Datta in Bangalore, French version Diana Mandiá, edited by Blandine Hénault)

What actions to buy ?

Make the best investments requires fine knowledge of the markets, their mechanisms, the economy and involves immersing themselves at the heart of the strategy of each of the listed companies. The editorial staff to invest the fact for you and reserves his subscribers his advice on more than 800 values. Benefit from their recommendations for purchase, speculative purchase, difference or sale by subscribing to investing.

Take advantage of our editorial advice on more than 800 values ​​from € 1/month

Dating: American giant Bumble offers the French application Fruitz

Brief // Fruitz is a dating application that allows its users to openly say what they are looking for thanks to the symbol of a fruit (fishing for one evening, icing to find your soul mate …). She is the first bought by Bumble.

Advertising, your content continues below

New match on the dating sites market. Bumble, an American competitor of Tinder, has just completed the first acquisition of its history. It is Fruitz, an application of French meetings which allows its users to say openly what they are looking for by choosing the symbol of a fruit (fishing for one evening, icing to find its soul mate … )). The financial terms of the operation have not been disclosed. Launched in 2017 by Julian Kabab, Fabrice Bascourgue and Arnaud Ruols, the tricolor application was deployed in France, Belgium, Netherlands, Switzerland, Spain or Canada.

With Fruitz, Bumbles is looking for a second breath after having seen his action to erode in recent months despite promising entrepreneur a year ago, which had valued the American company more than eight billion dollars. Weakened by the COVVI-19 pandemic which complicates physical meetings, it is now worth less than four billion dollars at Wall Street. It is in this context that Fruitz is therefore added to Bumble and Badoo, the existing applications of the American group, which has nearly three million paid users.

News: digital company
In France, meeting apps encourage their members to be vaccinated

After social networks, it is the turn of applications and dating sites to support vaccination campaigns. In France,.