Apple Lance iPhone 12 and iPhone 12 Mini in a new splendid purple finish

The new refined design of iPhone 12 (6.1 inch) and iPhone 12 Mini (5.4 inch) is both superb and durable 1 . As for iPhone 12 Mini, this is the smallest 5G phone in the world. Incorporating all the technology of iPhone 12 in a format as compact as they are exhausting, it is nonetheless equipped with an immersive screen on board with impressive dimensions. Made of aerospace quality aluminum, the new box of the two models includes elegant flat edges and a front surface in CERAMIC SHIELD. Solid than glass, it is encrusted with nanoceramic crystals formed at high temperature to the glass paste, which multiplies by four its resistance to falls 2 .

Apple now offers the iPhone 12 and the iPhone 12 Mini in a superb purple color

The new finish is harmonized with the elegant design with the flat edges of the iPhone 12, which incorporates a double advanced camera, a Super Retina XDR screen with a Ceramic Shield front side, an A14 Bionic chip and 5G

Cupertino, California Apple announced today a brand new purple finish for the iPhone 12 and iPhone 12 Mini. This new color highlights the flat aluminum edges of the iPhone 12 which are matching the glass of the back of the phone, accurately machined. The two models incorporate an advanced double camera, with powerful features for computational photography and video capacities of unequaled quality on smartphone. They also offer a large Super Retina XDR edge -to -edge screen with OLED technology to enjoy an even brighter and immersive visual experience, as well as a new Ceramic Shield front side which is the greatest advance in sustainability of the iPhone to date. The A14 Bionic chip designed by Apple, the fastest smartphone chips, provides the power necessary for all uses of the iPhone 12 while effectively managing battery battery life. The iPhone 12 also allows you to take advantage of 5G optimally, Magsafe of high power wireless charging and a new ecosystem of accessories that are easy to fix on the iPhone.

The iPhone 12 and iPhone 12 Mini in purple can be pre -ordered from Friday April 23 and will be available from Friday, April 30. Customers will also be able to order, today, a new leather shell or cover with deep mauve Magsafe, a capri blue silicone shell, pistachio, melon or amethyst, or an Arizona leather rack.

“The excellent iPhone 12 is the most popular smartphone in the world and the customer satisfaction rate for the iPhone 12 range exceeds 99 %. The new Mauve finish, which is timely for spring, completes the range by adding another cheerful and bright color, and we believe that our customers will love it, “said Greg Joswiak, Senior Vice President of Worldwide Marketing D ‘Apple. “This magnificent new color is added to the five finishes already offered for models of iPhone 12 and iPhone 12 Mini, which have a double advanced camera, a Super Retina XDR screen, of improved resistance , of the A14 Bionic chip, the fastest on smartphone, remarkable autonomy and the best 5G experience. »»

Durable design and immersive display

The new design of the 6.1 inch iPhone 12 and the 5.4 -inch iPhone 12 mini is as aesthetic as it is durable. 1 . And the iPhone 12 Mini is the smallest 5G smartphone in the world, with all the technologies of the iPhone 12 gathered in a very practical compact format and which at the same time offers an impressive, wide and immersive edge screen. The two models wear an elegant design with flat edges combining an aerospace quality aluminum box with a ceramic shield front side composed of a glass that surpasses other glasses thanks to the use of a new process of crystallization at high temperatures allowing to introduce nano-ceramic crystals into the glass, which makes the face before four times more resistant to falls. 2 .

On the iPhone 12 and the iPhone 12 Mini, the Super Retina XDR screen extends from one edge to the other of the device and the colors are managed at the system in order to offer the best Precision of market colors. The new OLED technology allows a brightness defined to the nearest pixel, a contrast ratio of 2,000,000: 1 for deep blacks, an immersive HDR visual experience for high definition videos, photos revealing more details and maximum brightness double that of the iPhone 11.

The iPhone 12 and the iPhone 12 Mini obtained the IP68 protection index certifying water resistance up to 6 meters deep for 30 minutes maximum, and they are protected against coffee splashes, soda, etc. 3 .

Advanced double camera

Thanks to the power of the A14 Bionic chip and the double camera, the iPhone 12 and the iPhone 12 Mini offer powerful computational photography features. It has never been so easy to intuitively take the perfect photo or video. The advanced photo system of these models includes an ultra-wide-angle camera and a new high-angle camera with an opening to ƒ/1.6, the fastest on iPhone, leaving 27 % more light for photos and even more spectacular videos in low light conditions. Computational photography goes even further on the iPhone 12 with night mode and Deep Fusion functionality now optimized on all cameras-TrueDepth, Grand-Angle and Ultra Grand-Angle-for better photos in any environment. With night mode, the images will be brighter and the photos taken in a place with little light will present a better contrast, while the photos taken with Deep Fusion will have more texture and less noise. The Smart HDR 3 uses automatic learning to intelligently adjust the white balance, the contrast, the texture and the saturation of each photo, and create images with a remarkably natural rendering.

The iPhone 12 incorporates the first photo system capable of saving HDR videos in Dolby Vision, and it is the first and the only device in the world to offer a Dolby Vision experience from end 4 to film, mount and share Cinematographic quality videos on iPhone. The Dolby Vision calibration is carried out in real time during recording and kept during assembly, whether in the photo app, in Imovie or in Final Cut Pro 5 . And the videos seem more realistic than ever on the Super Retina XDR screen of the iPhone 12, at the cutting edge of technology. In addition, the two iPhone models offer improved cinema quality video stabilization, even more striking video selfies of Dolby Vision realism and accelerated video in night mode, allowing you to enjoy longer exposure time For sharper videos, more beautiful light streaks and a softer exposure in low lighting conditions and with a tripod.

A14 Bionic chip: undisputed leadership in terms of innovation and performance

The A14 Bionic chip is the first smartphone chip on the market developed using a 5 nanometers engraving process. Faster and energy efficient than ever, the A14 Bionic chip incorporates the fastest central processor and graphics processor on smartphone. It offers, among other things, game experiences worthy of a console, powerful computational photography capacities, without compromising the excellent autonomy of the iPhone. Pushing the limits of automatic learning, the A14 Bionic chip is based on a neural engine 16 cores, for an increase in performance of 80 %, capable of performing 11,000 billion operations in the second: performance is increased even with The most demanding automatic learning models.

An avant-garde 5G experience on iPhone

The iPhone 12 and the iPhone 12 Mini offer an advanced 5G experience worldwide, thanks to a perfect integration of advanced hardware and software. 5G on iPhone allows you to get higher speeds to speed up downloads, watch better quality videos, enjoy more reactive games, interact in real time in apps, make facetime calls in high definition, and Moreover. Customers will also be able to benefit from a quick and secure connection, and will therefore need to connect to public Wi-Fi access points.

With more 5G bands than any other smartphone, iPhone 12 models offer the widest 5G coverage in the world 6 . In the United States, the models support millimeter waves, the 5G higher frequency version, allowing the iPhone 12 to reach 4 Gbit/s speeds, even in areas with high population density. On iPhone 12 models, the Smart Data mode intelligently extends battery autonomy by evaluating 5G connectivity needs and adapting data use, speed and power in real time,.

Integration of iOS 14.5

The iPhone 12 and the iPhone 12 Mini in Mauve will be delivered with iOS 14.5 which offers the possibility of unlocking your iPhone with its Apple Watch when you wear a mask, and includes an improved version of the Apple Podcasts app with a new presentation of programs and episodes, a search tab and new emoji. On the other hand, Siri no longer has a defined voice by default and offers a greater number of votes in English. This new version of the software is based on iOS 14 which had formed a major update with the widgets of the redesigned home screen, the library of apps, new ways to use the apps with the extracts of app and news in messages. 7 .

New innovative accessories with Magsafe

Magsafe technology optimizes wireless recharge, for an improved and more efficient experience, and inaugurates an ecosystem of accessories that are easy to fix and perfectly matched to iPhone 12 models. 8 . Magsafe offers a unique experience on iPhone. Thanks to its set of magnets arranged in a circle around the wireless load, the iPhone is perfectly aligned and wireless recharge is thus optimized. Very effective, Magsafe chargers provide up to 15 W of power and remain compatible with existing IQ devices. The load solutions include the Magsafe charger and the Magsafe Duo charger to be used with the iPhone and Apple Watch, as well as new silicone, leather and transparent shells which are easily attached to the back of the iPhone, the leather cover and the leather card holder. Third -party manufacturers should also soon offer other innovative Magsafe accessories.

Committed to the environment

Apple has reached carbon neutrality for its business management activities worldwide, and targets a zero net climate impact by 2030 on the scale of its activity, including for its manufacturing logistics chains and the cycle of life of all its products. This means that the sale of each Apple device, including the supply of materials, the manufacture of components, assembly, transport, use and recharge, as well as recycling of the device with recovery of its materials , will be 100 % neutral carbon.

The iPhone 12 models use 100 % recycled rare earths in all magnets, especially those in the photo system, Tapic Engine and Magsafe elements, as well as in Magsafe accessories designed by Apple. To continue to reduce CO₂ emissions and avoid the extraction and use of precious materials, Apple also withdrew the AC adapter and the Earpods headphones from the iPhone boxes. These packaging being now smaller and lighter, transport pallets can contain 70 % more. All these changes will help reduce our carbon emissions by more than two million metric tonnes per year, which is equivalent to withdraw from traffic 450,000 cars each year.

Price and availability

• The iPhone 12 and iPhone 12 Mini are currently available in blue, green, black, white and (product) RED 9 and will be available in the new mauve color in capabilities of 64 GB, 128 GB and 256 GB at prices of Apple resale from 909 € And 809 € respectively. The iPhone 12 and the iPhone 12 Mini are available on Apple.com, in the Apple Store app and the Apple Store. The iPhone 12 and iPhone 12 Mini are also available from Apple approved resellers and certain operators (prices may vary).

• The iPhone 12 and iPhone 12 Mini in purple can be pre -ordered from Friday April 23 at 2 p.m. (French time), for availability from Friday April 30, in China, At Japan, At United Kingdom, to UNITED STATES and in more than 30 other countries and regions, including France.

• It is possible to order today the new Magsafe accessories compatible with all the iPhone 12 models, including the Arizona leather carriers, the Capri blue silicone shell, pistachio, melon or amethyst, the cover and the door -deep purple leather card. The Magsafe charger, the double magsafe charger and the other leather and transparent shells, silicone and leather shells are currently available for purchase in all countries.

• Customers benefit from the same excellent purchase and assistance services on Apple.com and in the Apple Store. All customers can benefit from purchasing advice from Apple specialists, choose from various financing options, exchange eligible devices and benefit from assistance, contactless or withdrawal services in an Apple Store.

• Customers can discover all iPhone 12 models in an Apple Store, where teams can answer their questions. Upstream of their visit, customers are encouraged to consult Apple.com/retail to find out the opening hours, available services and health measures in force.

• Customers can extend the limited warranty with Applecare+ and benefit from priority access 24/7.

• All customers who buy an iPhone from Apple can benefit from an online personalized configuration session with an Apple specialist to discover the tremendous possibilities of their new device.

• For a limited period, eligible customers buying a new iPhone, iPad, iPod Touch, Mac or a new Apple TV can benefit from a free one year subscription to Apple TV+ and three months at Apple Arcade 11 .

Apple Lance iPhone 12 and iPhone 12 Mini in a new splendid purple finish

This new finish perfectly completes the elegant iphone 12 flat rim boxes, which supports 5G and is equipped with an advanced two cameras system, a Super Retina XDR screen with front surface in Ceramic Shield and From the A14 Bionic chip.

Toronto (Ontario) Apple is revealing today iPhone 12 and iPhone 12 Mini in a new completely splendid purple finish. This new color beautifully highlights the aluminum flat rim case from iPhone 12, perfectly matched to the finely machined matt glass back of the device. The two models are equipped with an advanced two cameras system offering powerful computer photography features and the best video quality that is on a phone. They also have a large Super Retina XDR screen on board with Delo, secret of a brighter and immersive visual experience, and the front surface in Ceramic Shield, the largest advance ever made in sustainability on iPhone. The fastest of all phone chips, the A14 Bionic, designed by Apple, propels all interactions on iPhone 12 while effectively taking charge of autonomy. The iPhone 12 models offer incomparable 5G connectivity, in addition to being equipped with Magsafe technology and a new range of accessories that ensure highly effective wireless recharge and easily attach to iPhone.

iPhone 12 and iPhone 12 Mini can be pre -ordered in purple from Friday April 23 and will arrive in store on Friday, April 30. Apple also launches today a new case and a new deep purple leather pouch with Magsafe, as well as a Capri blue, pistachio, cantaloup or amethyst blue silicone case, and a leather portfolio of Arizona.

“The prodigious iPhone 12 is not only the most popular phone in the world, but it displays, with other products in the range, a customer satisfaction rate of 99 %. The new purple finish, which arrives just in time for spring, comes to enrich it with another cheerful and brilliant shade that will not fail to make a sensation, said Greg Joswiak, main vice-president of the Worldwide Marketing at Apple. This new color incorporates the iPhone 12 and iPhone 12 Mini range, which is available in five other finished just as dazzling. A range that offers an advanced two cameras, a Super Retina XDR screen, increased sustainability, the fastest A14 Bionic – the fastest of phone fleas – exceptional autonomy and best 5G connectivity never offered on a phone. »»

Durable design and immersive screen

The new refined design of iPhone 12 (6.1 inch) and iPhone 12 Mini (5.4 inch) is both superb and durable 1 . As for iPhone 12 Mini, this is the smallest 5G phone in the world. Incorporating all the technology of iPhone 12 in a format as compact as they are exhausting, it is nonetheless equipped with an immersive screen on board with impressive dimensions. Made of aerospace quality aluminum, the new box of the two models includes elegant flat edges and a front surface in CERAMIC SHIELD. Solid than glass, it is encrusted with nanoceramic crystals formed at high temperature to the glass paste, which multiplies by four its resistance to falls 2 .

iPhone 12 and iPhone 12 Mini are equipped with a Super Retina XDR screen which extends from one edge to another, and their chromatic management on a system scale displays the most loyal colors on the market. This new Delo screen offers brightness and precision to the nearest pixel, a standard contrast of 2,000,000: 1 for deep blacks and an immersive HDR experience. Result: high definition videos, photos full of details and maximum brightness almost doubled compared to iPhone 11.

With their IP68 water resistance, the highest on the market, iPhone 12 and iPhone 12 Mini hold up to 30 minutes at a maximum depth of 6 meters. They are the test of current splashes, coffee and soft drink, for example 3 .

Advanced two cameras

iPhone 12 and iPhone 12 Mini stand out by powerful computer photography features, made possible by the A14 Bionic chip and a two -cameras system. It has never been so intuitive to make the snapshot or the perfect video. This cutting-edge system includes the ultra-wide-angle camera and a new large-angle camera with ƒ/1.6, the fastest in the story of iPhone, which captures 27 % more light, for even more extraordinary photos and videos in low lighting. And computer photography goes to the upper level on iPhone 12, which offers night mode and accelerated Deep Fusion technology on all cameras-TrueDepth, Grand-Angle and Ultra Grand-Angle-, for better photos in all contexts. With night mode, the colors are more vivid and the contrasts more marked when the lighting is low, while Deep Fusion improves the texture and decreases the noise. Finally, the intelligent HDR 3 tables on machine learning to create remarkably natural images by judiciously adjusting the white balance, contrast, texture and saturation.

iPhone 12 presents the first camera to shoot HDR videos in Dolby Vision, and he is the first device in the world to offer the Dolby Vision experience end -to -end 4 . Thus, it is possible to film, mount and share cinematographic quality videos directly on iPhone. The Dolby Vision calibration is carried out during recording and continues during assembly, whether in the photo app, in Imovie or in Final Cut Pro 5 . And video reading is more realistic than ever thanks to the Super Retina XDR screen, a reference on the market. The two models offer improved kinematic video stabilization and video selfies even more faithful to reality thanks to Dolby Vision, as well as accelerated videos with night mode – an elongated exposure time for sharper videos, light -accentuated trails accentuated and a more fluid exposure in the dark when using a tripod.

The A14 Bionic chip: undisputed champion of innovation and performance

The A14 Bionic is the first phone chip built with a 5 -nanometers process. Faster and effective than ever, it has central and graphic processors of unequaled speed in a phone, which allows, among other things, a game experience worthy of a console and powerful computer photography features, with the added bonus outstanding. And the A14 Bionic pushes the limits of machine learning. Capable of performing 11 billions of operations in the second, its neural Engine at 16 cores is 80 % more efficient, which increases the speed even on the most demanding machine learning models.

5G revolutionary experience on iPhone

iPhone 12 and iPhone 12 Mini offer an advanced 5G experience worldwide thanks to the perfect integration of peak hardware and software components. Thanks to the increased speed of 5G on iPhone, downloads and remote vessels are faster, the quality of the video continuously is enhanced, the games are more reactive, the interaction in the apps is done in real time, FaceTime offers the high definition, and much more. And as 5G offers a safe and efficient connection, users and users depend less on public Wi-Fi networks.

Of all the phones, the iPhone 12 models offer the most 5G bands, and therefore the most extensive coverage in the world 6 . In the United States, they take care of millimeter waves (the highest frequency of 5G), which allows them to reach up to 4 GB/s, even in the densely populated regions. The iPhone 12 models also have intelligent data mode, which extends autonomy by intelligently evaluating 5G needs to balance data in real time, speed and power.

iOS 14.5

iPhone 12 and iPhone 12 Mini with purple finish have iOS 14.5, which allows you to unlock iPhone with Apple Watch when we wear a mask, and which offers a new version of the Apple Podcasts app, with redesigned emissions and episodes, an improved search tab and new emojis. In addition, Siri’s default voice is replaced by an extended choice of voice from diversity in English. This new software update is a continuation of iOS 14, which provided a major overhaul of the home screen, with elegantly redesigned widgets and the apps library, unprecedented ways to use apps with app extracts, as well as large improvements to 7 messages .

Innovative accessories with Magsafe

Magsafe technology improves wireless recharge and makes it more efficient. It is accompanied by an ecosystem of Éclair Fixing Accessories, which agree nicely with the iPhone 12 8 models . Optimized for alignment and efficiency, it surrounds the wireless charging coil of a series of magnets that are always perfectly against iPhone. Magsafe chargers offer a power power up to 15 W and also support devices with Qi technology. The charging solutions include the Magsafe charger and the double Magsafe charger for iPhone and Apple Watch. Also offered transparent, silicone and leather cases that are naturally attached to the back of your device, as well as a leather wallet. Some third parties also offer various innovative Magsafe accessories.

Environmental commitment

Already carboneutrum in its offices around the world, Apple intends to reach total net carbonutrality for all of its activities, its logistics chain and the life cycle of its products by 2030. Each Apple sold product will therefore have a carbon footprint of zero, taking into account the supply of raw materials, manufacturing, assembly, transport, useful life, recharge and even recycling and the valuation of materials.

All iPhone 12 magnets are made up of rare land recycled at 100 %, including those of the camera, the loss engine, the Magsafe technology and the Magsafe accessories made by Apple Apple. In addition, by no longer delivering power adapters and earpods with iPhone, Apple further decreases its carbon emissions as well as the extraction and use of precious metals. With their size and reduced weight, packaging occupies 70 % less space and can therefore be stacked in larger numbers on each palette. All these changes will help reduce the carbon footprint of the company by more than 2 million tonnes per year, which is equivalent to 450,000 less cars on the roads.

Price and availability

• iPhone 12 and iPhone 12 Mini are offered in 64 GB, 128 GB and 256 GB models, in Blue, Green, Black, White and Product (RED) 9, and soon purple, from $ 1,129 (CA) and $ 979 (CA) Before exchange, respectively. iPhone 12 and iPhone 12 Mini are on sale on Apple.com, in the Apple Store app or in an Apple Store store. In addition, iPhone 12 and iPhone 12 Mini are on sale at Apple approved resellers and some suppliers (prices may vary).

• In China, At Japan, At United Kingdom, to UNITED STATES And in more than 30 other countries, iPhone 12 and iPhone 12 Mini Violets will be available in pre -order from Friday April 23, at 5 a.m. (HAP), and will arrive on tablets on Friday, April 30.

• And to accompany the iPhone 12 models, new Magsafe accessories can be ordered today, including an Arizona color leather wallet, a Capri blue, pistachio, Cantaloup or amethyst silicone case, as well as a case and A deep Magsafe leather pocket. The Magsafe charger, the double Magsafe charger, new leather pockets and new leather, silicone and transparent cases are on sale all over the world.

• In addition, customers can save by taking advantage of the most recent offers from Bell, Rogers, Telus and Videotron, directly from Apple on Apple.com or in an Apple Store store.

• Our customers have access to our excellent purchasing and support services on Apple.com/ca/fr and at the Apple Store. Customers can obtain the help and advice to buy a team of specialists, choose monthly financing options, exchange eligible devices, obtain technical services and take advantage of contactless delivery or picking options in shop.

• IPhone 12 models can also be trusted in stores, where staff members can answer questions in person. Before traveling, our customers are invited to consult the Apple page.com/ca/fr/retail to find out more about the opening hours, the services offered and the health and safety measures implemented.

• In Canada, eligible devices can be exchanged for an Apple Store gift card or a discount on purchase. If a device is not eligible for credit, Apple will recycle it for free.

• With Applecare+, customers and customers can extend their limited warranty, obtain protection against accidental damage and benefit from priority access to technical support 24 hours a day, 7 days a week.

• The purchase of an iPhone from Apple gives the right to a free online session with an Apple specialist to discover the extraordinary features of this device.

• For a limited period, eligible people who buy a new iPhone, iPad, iPod touch, Apple TV or Mac apparatus will benefit from a year of free TV+ subscription and three months of free subscription to Apple Arcade 10 .